百度 Q1 獲利年增 277%，AI 業務增長強勁

中新網報導，中國百度公布今(2018)年第一季營收 209 億元(人民幣,下同)，年增 31%；淨利潤 67 億元，年增 277%，營收與利潤均超出華爾街預期，在此之前，華爾街普遍預期百度第一季總營收在 202 億元左右。

做為百度業務生態的中心，百度人工智慧(AI)業務在第一季增長強勁，AI 技術研發實力進一步強化，AI 產品化、量產化、商業化進程持續加速，為推動百度核心業務高速發展發揮到重要作用。

百度董事長兼 CEO 李彥宏表示，百度今年起步強勁，核心業務增長迅速，「夯實移動基礎，決勝 AI 時代」的戰略繼續堅定推進；並透過持續創新，「搜尋與資訊流」的雙引擎組合展現了強大的商業化能力，DuerOS 硬體合作夥伴數量加速增長，Apollo 開放平台展現出成為世界級技術平台的極大潛力。

其中，百度AI技術平台體系(AIG)做為百度人工智慧技術的基石，不斷強化百度大腦整體實力，在為百度內部各項業務產品注入新活力的同時，開放賦能進程加速，持續釋放強力推進器。

百度 CFO 余正鈞表示，百度今年第一季又一次達到了穩健的業績進展，單季營收年增 31%，營運利潤 46 億元、年增 128%；並且在過去一年裡，在業務上透過剝離非核心業務和加大 AI 驅動型業務的投入，實現了前所未有的聚焦。

Baidu, Inc.
Condensed Consolidated Statements of Income
	Three Months Ended
	March 31,	December 31,	March 31,
(In RMB millions except for share, per share (or ADS) information)	2017	2017	2018
	Unaudited	Unaudited	Unaudited
Revenues:
Online marketing services	14,738	20,418	17,169
Others	2,153	3,138	3,738
Total revenues(note 1)	16,891	23,556	20,907

Operating costs and expenses:
Content costs	2,636	3,754	4,194
Traffic acquisition costs	2,185	2,518	2,256
Bandwidth costs	1,336	1,400	1,472
Others	3,076	3,774	1,981
Cost of revenues (note 2)	9,233	11,446	9,903
Selling, general and administrative (note 2)	2,817	3,632	3,142
Research and development (note 2)	2,835	3,704	3,294
Total operating costs and expenses	14,885	18,782	16,339

Operating income	2,006	4,774	4,568

Other income:
Interest income	649	917	821
Interest expense	(323)	(400)	(352)
Foreign exchange loss, net	(101)	(113)	(48)
Income(loss) from equity method investments	(76)	204	(177)
Other income(loss), net	21	(294)	1,856
Total other income	170	314	2,100

Income before income taxes	2,176	5,088	6,668

Income taxes	405	929	1,120

Net income	1,771	4,159	5,548
Less: net income (loss) attributable to noncontrolling interests	(6)	0	(1,146)
Net income attributable to Baidu	1,777	4,159	6,694


Earnings per share for Class A and Class B ordinary shares:
Net income attributable to Baidu -Basic	46.47	125.02	188.60
Net income attributable to Baidu -Diluted	46.29	123.81	186.76

Earnings per ADS (1 Class A ordinary share equals 10 ADSs ):
Net income attributable to Baidu -Basic	4.65	12.50	18.86
Net income attributable to Baidu -Diluted	4.63	12.38	18.68

Weighted average number of Class A and Class B ordinary shares outstanding:
Basic	34,734,019	34,783,969	34,838,392
Diluted	34,869,783	35,123,903	35,180,950

(1) Starting on January 1, 2018, valued added tax has been reclassified from cost of revenues to net against revenues.
To increase comparability of operating results and help investors better understand our business performance and
trends, 2017 net revenues have been presented. 2017 net revenues are defined as gross revenues under legacy
GAAP after the deduction of value added-taxes, which is presented on the same basis as 2018 and going forward.
Gross revenues	16,891	23,556	22,162
Less: value added taxes	946	1,327	1,255
Net revenues	15,945	22,229	20,907

(2) Includes share-based compensation expenses as follows:
Cost of revenues	36	46	35
Selling, general and administrative	187	298	291
Research and development	408	633	452
Total share-based compensation expenses	631	977	778